Making comfortable outsoles is a mixture of skill and magic. Here is a short clip of of the first OMG mold being made. … [Read more...]

Once upon a time, Hush Puppies set the standard for casual footwear when relaxation and comfort were on the agenda. As I pondered this category of shoe and asked myself what I'd be looking for, I decided it was something a little more classic; something I could wear to the office on casual Friday, as well as a flee market or round of golf on the weekend. In a nutshell: stylish, versatile, comfortable. The days of dressing like a princess in pink chiffon for Halloween are gone, but our rose … [Read more...]

Whenever I’m asked about my company and why I started it, I begin by sharing a statistic: more than 85% of consumer purchasing decisions (including tech and auto) are made by women, but women make control only a tiny fraction of product design decisions. That’s why we’re unsatisfied with many products we purchase. In my case, it’s literally why the shoe didn’t fit. Equipt for Play, was built from equal parts dream and necessity. When I took up golf some years back, I couldn’t find a single pair … [Read more...]

AH, PARIS I have been there so many times I can’t count. I went to graduate school there and know my way around without a map for the most part. And speak French. I can’t think of another city, except maybe London or New York or Rome, that offers as much inch-for-inch as Paris. This billet doux to one of my favorite places on earth is dedicated to my great friend, Pam - sybaritic travel companion, fellow hedonist and all out funniest person on two legs. She has been the Gayle to my Oprah and … [Read more...]

  This is what comfortable golf shoes look like. Nothing says chic & divine like these crisp black and white wing tips. Wear them off the course, too. The hybrid sole was made for every terrain.     … [Read more...]

We’ve all heard that walking 10,000 steps a day is the pathway to health and fabulosity. It’s meditative, gets our heart rate up if we’re doing more than sashaying, drops our BP, and shoots serotonin to welcoming receptors in the brain. Huzzah! And it burns calories. Finally, an exercise truly devoid of downsides. It may not be flashy or cool, but according to growing scientific evidence, walking, done often and properly, can deliver an array of benefits that are just as impressive as those … [Read more...]

Most people have heard of Kickstarter, the online, crowd- funding platform, where people like us raise capital for new projects. I’ve been working on a Kickstarter campaign with the help of some very talented people and aim to launch it at the end of this month. There’s still a lot of work to do, so we’ll keep you posted on the exact launch date. P-leeeeease be on the lookout for the announcement. Our success will utterly depend on you and your friends getting involved, and telling everyone you … [Read more...]

Ok. It's no secret that a lot of Brits are in shock and awe that their votes to exit the European Union actually had consequences. Like leaving the European Union. There's plenty of talk today about a new referendum, a magic do-over, pretty pleeeeeease, to acknowledge the real-time, real-life consequences of unfiltered, unconsidered social-media consumption. Major, honking OOPS. And now, folks, this just in from Golf Digest: "The Honourable Company of Edinburgh Golfers is looking for a … [Read more...]

If you can walk five miles on a golf course in comfort in our shoes, you can swan around Manhattan in them, too. Grab coffee. Catch the latest exhibit at The Met. Hang out with your best friend, who in this case, just happens to be your sister. … [Read more...]