MASTERS OF SEDUCTION: Packaging As Theater

MASTERS OF SEDUCTION: Packaging As Theater
There’s nothing like Christmas morning. I still remember one in particular when, at the age of five, I lingered over a shiny pink ribbon for a moment, thrilled at the gleaming silver wrapping paper, savored the anticipation of finding what I’d hoped was inside (a Betsy Wetsy doll), then succumbed to the loss of all self-control and dove in. Who’d…

New York Times Small Business Summit: Five Lessons

New York Times Small Business Summit: Five Lessons
The New York Times and American Express Open co-hosted their 2010 Small Business Summit on September 23rd in New York. This annual event, now seven years old, is getting better every year. A Mecca for entrepreneurs at all stages of business development, this event consistently draws seven hundred or so like-minded individuals who come to network, rub elbows, be inspired…

LPGA CHARITY: Birdies For Breast Cancer

LPGA CHARITY: Birdies For Breast Cancer
The LPGA hosted a Sponsors' Summit at The Hard Rock Café in Times Square last night. Commissioner Mike Whan and his chief marketer, Jon Podany, were there to spread the word to a roomful of more than one hundred marketing executives from current and prospective sponsors that the LPGA tour is on the mend. Good news to those of us…