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Equipt for play has been a labor of love from Day One and it means a lot to us to hear from you and know that you love what we're doing as much as we do. Thank you!
GOLF-SHOE TSUNAMI: ‘O’ My
Holy smoke. Everything you've ever heard about being given the nod by Oprah is true. Her magic wand is magic - on a grand scale. Our little company has been awash in orders since the May issue of O Magazine hit the stands and we are exhausted, but hugely grateful, for the exposure and indescribably vast reach that O has…
EQUIPT MAY BE ON THE ‘O’ LIST THIS MONTH, BUT OUR SHOES ARE DESIGNED TO APPEAL TO GOLFERS OF ALL AGES
One of the things that delighted me at the recent PGA Show in Orlando was meeting young golfer, Samantha Marks, who is on her way to UNC on a golf scholarship this fall. Samantha, 18, fell in love with our Spectator/summer sunrise shoes and I decided to give her a little gift to take away to school. (A matching glove…
‘O’ HAPPY DAY! EQUIPT GOLF SHOES MAKE THE ‘O’ LIST
It is a thing of wonder and delight that two of our golf shoes are being featured in O Magazine this month. I am particularly happy with the shoes the editor chose to feature, because the timing is perfect for the coming spring/summer season. LOOKING TO NATURE You may have noticed that EQUIPT has scant ( as in, no) offerings…
PGA SHOW 2012: IS ANYBODY ROCKING THE BOAT?
This post is dedicated to the intrepid women entrepreneurs in the golf industry who are trying, against tough odds, to bring beautiful products to market for women golfers. (Here’s to the sisterhood of golf entrepreneurs. You know who you are.) Last year about this time, I returned from the PGA Show in Orlando, Florida, with lots to say about what…
WOMEN & BUSINESS ON THE GOLF COURSE: How We Roll
I joined Hope Greenberg (Lucky magazine) and Toby Tucker Peters (Toby Tucker Golf) for a friendly round of tour-quality golf the other day. What? You don't believe me? It was amazing. Phenomenal. Unbelievable really. We putted our knickers off. (Swamp land for sale in Florida.) Some of you asked to see what Equipt women's golf shoes look like on grass.…
FITNESS July-August 2011
Fitness magazine features EQUIPT's Wing Tip summer bright golf shoes and coordinating leather golf glove.
ZEN GOLF & THE POMEGRANATE TREE: What I Wore Week #3
You will never grow a pomegranate tree if you plant a peach pit. The pomegranate quip came from one of my textile manufacturers in India many years ago. First name, Jasbir. He likened the game of golf to the game of life – you get out what you put in. I wasn’t playing golf yet and had no clue what…
BUYING BY EYE: What I wore Week #2
Labels mean nothing to me, because I trust my eyes. You will see me shopping everywhere from Target (love) to Neiman Marcus (depends) and scoping out sunglasses on the Florida Turnpike where I’ve found some seriously great gear. I am not saying to buy cheap. Never. I am saying to trust your eyes and buy smart. I decided to show…
I JOINED A LEAGUE: What I wore Week#1
I decided to join a league this summer because my golf game is in the tank and I know the only way it's going to find its way out again is if I schedule my games with non-negotiable regularity. Hence, the league. I hardly played last summer - eight times, maybe - and that means my handicap is unmentionable at the…
FOOT BLISS: Comfortable Walking Shoes
So you’re perplexed by my post on Paris and The Chocolate Walk? Don’t be. Walking’s my thing (on a golf course or off) and walking in comfort is my obsession. Now that we have the comfort formula down for the links it’s time to turn our attention to everyplace else. In all modesty, of course. This fall EQUIPT is coming…
HOW I ATE PARIS: The Chocolate Walk
AH, PARIS I have been there so many times I can’t count. I went to graduate school there and know my way around without a map for the most part. And speak French. I can’t think of another city, except maybe London or New York or Rome, that offers as much inch-for-inch as Paris. This billet doux to one of…
ORLANDO: The PGA Show or What Do Women Really Want?
This event happens twice a year and is an opportunity for industry professionals to gather and see what’s new in the world of golf and let’s face it, head south in January for a round or two when the snow is past the knee caps for those of us living above the 38th parallel. Unusually, the energy at this winter’s…
InStyle Magazine Features Toby Tucker Golf and Equipt For Play Women’s Golf Shoes
My good friend Toby Tucker has a juicy slice of her new golf collection in this month’s InStyle magazine and she invited us to tag along for the ride! Go check out page 90 in the December issue and you’ll find her fresh take on women's golf clothes and our Wing Tip classic neutral golf shoes. And wait till you…
MASTERS OF SEDUCTION: Packaging As Theater
There’s nothing like Christmas morning. I still remember one in particular when, at the age of five, I lingered over a shiny pink ribbon for a moment, thrilled at the gleaming silver wrapping paper, savored the anticipation of finding what I’d hoped was inside (a Betsy Wetsy doll), then succumbed to the loss of all self-control and dove in. Who’d…
Japanese Women Love Their Golf: The State of Women’s Golf & Golf Fashion in Asia
I visited China and Japan last January to take a look at golf in Asia and see if everything I’ve read about the future of the industry is true. All you have to do is take a look at the LPGA rankings to see where golf is headed and I wanted to see if a visit to the Pacific Rim…
New York Times Small Business Summit: Five Lessons
The New York Times and American Express Open co-hosted their 2010 Small Business Summit on September 23rd in New York. This annual event, now seven years old, is getting better every year. A Mecca for entrepreneurs at all stages of business development, this event consistently draws seven hundred or so like-minded individuals who come to network, rub elbows, be inspired…
LPGA CHARITY: Birdies For Breast Cancer
The LPGA hosted a Sponsors' Summit at The Hard Rock Café in Times Square last night. Commissioner Mike Whan and his chief marketer, Jon Podany, were there to spread the word to a roomful of more than one hundred marketing executives from current and prospective sponsors that the LPGA tour is on the mend. Good news to those of us…